A home is the best place on the planet. Many people who want to sell their apartments or homes, or those who want to purchase it prefer to place real estate advertisement in the newspapers. While there is an ongoing trend of real estate websites where users can browse through a list of real estate properties newspapers still have a wider reach and therefore they are still in demand. In fact, many brokers and landlords still prefer property classifieds ads in India to reach out to more people at the same time.

Newspapers still retain the power they have to reach out to a wider audience because they are available in print and online version. There are many who lack the knowledge of the internet and hence prefer the print version while those who are smartphone-savvy prefer the online version. On the other hand, people from different social strata read newspapers allowing advertisers to take their message to the market to make an impact. However, to ensure that you get the most out of your real estate advertisement you need to keep certain things in mind. Here are some tips that can help you to create better property classifieds ads in India.

Choose the Right Newspaper

It is important to know who your target audience is and how you want to reach out to them. In most cases, a local or regional newspaper would work effectively. If you are an individual property owner intending to sell your property or looking for a property in a particular city or area you need to pick local or regional newspapers that have more circulation and readership locally. This would allow you to reach to your audience and also cut down your overall cost of publication. Certain newspapers are theme-based and therefore you can even target such newspapers to publish your real estate ads.

Keep Your Content Short and Sweet

It is important that you provide the details of the property in simple and short sentences. Avoid using sentences that can lead to confusion. Also, provide your contact details which would allow you to handle the responses. Use fonts that are readable and crisp allowing your audience to read information related to the property. Using the minimal information with appropriate font size will do the trick. You may provide the size, locality information and contact information for your real estate advertisement.

Use Images

Real estate advertisements with pictures usually have a higher response rate than text advertisements. This is mainly because property buyers and sellers and even brokers and landlords want to have a quick look of the property. A text real estate advertisement can work, but pictures can further increase the response rate. However, always use images that show your property in bright light rather than using images that have a lot of shadows and dark areas.

Use Colour Advertisements

Property ads in colour can get you exceptional results because it immediately attracts the attention of the reader. Using colours can get your ad more eyeballs and help you to reach out to the local audience.

AdvertisementIndia.com can help you book real estate advertisements online in various leading newspapers of India.